The Italian Chamber of Commerce in the Philippines (ICCPI) organized Italy by Design last March 8 at SMX Convention Center which featured and showcased the art of Italian design and gathered professionals in the field of Italian artisanal craftsmanship.
Mr. Sergio Boero, President of ICCPI opened the discussion by giving a brief lecture on design thinking and design management and how he has used design in everyday life and in his social enterprise project. “Design thinking is essential for everyday, business and non-business decision making – its anything concerning people, concerning us” Mr. Boero said. This was followed by the Chairman and Founder of Italpinas Development Corporation, Mr. Romolo Nati (IDC) who presented how his company values and utilizes design in their day-to-day business. Mr. Nati shares, “Design is really our DNA. It is what let us emerge in the real estate market here in the Philippines.”
Continuing the interesting forum, Mr. Dexter Go, Vice President of Dexterton Corporation, stated that design was built into the DNA of Italians and is driven by passion which makes Italian products standout in every market. Ms. Florence Ko, Founder of FURNitalia, attests to this and states that “the time, the passion, and the craftsmanship” can be seen in Italian products and this is the reason why she has chosen to distribute Italian furniture here in the Philippines. Mr. Alessandro Abbate , Director of Anthropology, together with Mr. Fabio Lorenzini, then delved into discussing lighting design and shared the historical background of Italians’ exemplary reputation in design.
This event is made possible by our Gold Sponsor FURNitalia Philippines, and our media partners, ArtPlus Magazine and Business Mirror. Italy by Design is held under the banner of Philippine International Furniture Show and Interior & Design Manila.